23 Sep 2026 · 10:00–11:00 CESTThe Black Friday Playbook - Live Session
Details
Is your Black Friday plan actually ready?
Black Friday is the biggest revenue week of your year, but most brands walk in underprepared. The list was never built, so the offer becomes a last-minute percentage off and the sends go out without a plan behind them. You end up competing on price against every other brand in the inbox, and your margin goes with it.
In 60 minutes, Kevin and Aske show you how JOURNI runs Black Friday: how to break the season into phases, capture leads on-site and through Meta Lead ads, run a real early-access push, pick offers that convert, and plan every email and SMS send. Live and online.
Who this is for
Built for anyone responsible for hitting a number this Black Friday.
You who own the P&L and want a plan that's more than a discount, so you grow the season without handing away your margin.
You who run email, SMS and paid for a brand and need a calendar, offer mix and send plan you can actually execute in November.
Practical information
Wednesday 23 September 2026, from 10:00 to 11:00 CEST.
Online. The join link is emailed to you as soon as you register.
Free to attend, capped at 100 seats.
Every registrant gets the campaign planner, a Black Friday checklist, the slides and the recording.
What we'll cover on 23 September
How we split the season into phases, from early access to Cyber Monday, so you know what runs when and why each send exists.
How to run a strong early-access push: capturing leads on-site and through Meta Lead ads, then turning them into buyers with the right email sequence and offer setup.
The offer structures that actually move during Black Friday and when to use each one, without training your list to wait for the biggest possible discount.
The full send plan for the season: the main email and SMS campaigns in the order they go out, plus the flows that should be running underneath them.
Save your free seat
Wednesday 23 September 2026
10:00 – 11:00 CEST